This is scary. And SUPER SUPER fun.
At Blogworld, Wendy Piersall’s session on selling advertising on a blog introduced me to quantcast. (Wendy runs the site Sparkplugging.com. It’s good and has a free business book. Get it.)
Back to quantcast. I figured, it would be good to go check out their data and see what the fuss was all about. Apparently, quantcast has some kind of passive way to generate demographic data for your readership–assuming you have enough readers to generate the data, of course.
But that’s not what has me amazed.
They also have a public “panel estimate” of many, many sites.
I won’t publish a blogpost about what I’m thinking of doing because it seems like an invasion of privacy. It seems like some kind of betrayal of the sites to compare them based on panel estimates. Maybe not a betrayal. Maybe just something that would irk them.
I’m thinking you could research the traffic and demographic estimates for all of the major Christian publishers. Yikes. You’d find that the top publisher may not be the top site for web traffic.
Then, you might wonder what that means for the future.
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