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WebLiquid Helps Me Think

May 25th, 2007 | blogtipping, inspiring, marketing

Yesterday, I asked readers to help me help you. The two comments surprised me completely.

Then Susan asked, “If you don’t have a goal for your readership, why do you blog?” Liz Strauss asked me the same question a few weeks ago.

I’m still thinking about the answer, but WebLiquid is helping me do that thinking.

In the post What Is Return On Investment, Alain Portmann writes,

…the value of advertising is in its ability to spark inspiration and need, emotion and thought; from those things that make up everyday life.

I’m not particularly interested in advertising as a business, but the concept of spreading a message intrigues me. What do people talk about? Why? What messages do people want to hear? Why? What messages have real value to change people’s lives? Why? How do we tell messages of real value in ways that people want to hear?

So for now, I guess this blog exists “to spark inspiration and need, emotion and thought; from those things that make up everyday life.” It’s not quite a mission because I still haven’t defined what emotion, what need, and what thought.

But I don’t have to define inspiration. That always comes from the breath of God.


Viewing 2 Comments

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    Mark

    I think of your blog as a context for writers to learn, gather, inspire and encourage each other. You are generous in your spirit and a good writer.

    The truth is I'm humbled when reading the comments of those who are successful in driving traffic and building a readership...like Bill G. in a yesterday's post who has over 11K hits in 2 months of blogging. That's very impressive.

    My blog is not well read but do blog with a purpose - it's to discuss how to engage our work and culture with a gospel centric view. I'm trying to connect the dots between Sunday morning preaching and Monday morning living. I guess I should work harder at building a readership or be better at writing but...
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    I agree with ESI 100% - you are generous with and in your spirit and a good writer. I don't leave your blog thinking, "huh?". I understand the point - and that, in and of itself, is what makes a good teacher/communicator. Or, at least in my book it does.

    PS - I thought the title of this entry was "WetLiquid" so anticipated a CraverVII type entry - boy was I surprised.

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