Here’s how it works when I go fishing. I put bait on a hook. I cast and wait, recast and wait, recast and wait. Hopefully, I catch a fish. It’s just a matter of patience usually.
Unless I’m fishing in dead water. I did that once when I was a kid . . .
When we lived on the Air Force Academy, my brother and I went to work with our dad one morning, then walked to a small lake near his office. We fished all day and caught nothing. We didn’t think anything about the dead salamanders floating in the shallows. Someone told my dad the next week that the lake was an experimental lake, a closed system used by the science classes. I don’t know what college students can do with a dead lake, but they sure can’t fish in it.
Sometimes writers spend a lot of time fishing in dead lakes. It’s a painful task for an editor to point this out to them. But I’ve done it before. Just a few weeks ago, I was working with a writer on my own time, helping her polish a series of emails into a nonfiction inspirational manuscript.
She asked me, “Am I wasting my time?”
Now, this was a freelance situation. That means she was paying me for each chapter I helped refine. It was in my short-term interest to spew some vague encourgment. Those little checks add up, you know?
But I couldn’t do it. She was fishing in a dead lake.
So I talked about the value of self-publishing. The possibilities of selling her book based on her platform as an inspirational speaker and conference leader. That led to a discussion of self-publishing packages that offer limited editing services—little more than proofing really. It was a hard conversation with a lot of sadness and disappointment between the lines.
But I told her the truth. This project will never sell.
Sure, she could start over from scratch, but then she would be fishing in a new lake, one more likely to have life than these dead waters.
What she needed to do was pack up her technique and her skill and drive to a new lake. She could use the same bait there. She could focus on the same message and the same inspiration, but her words would be renewed.
Who can say what wonders occur to words when they are reborn?
Writers, that last question was rhetorical. This one is not.
Are you fishing in a dead lake?





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