Are Blog Tours Helpful or Just “Hype”-ful?

conversational marketing looks like thisI’ve been emailing Austin Boyd back and forth a bit this week about his blog tour, trying to get his impression of its value. He gave me permission to post his comments here on my blog.

To set the context, Austin Boyd’s book The Return was featured on the Christian Science Fiction and Fantasy Blog Tour two months ago. (Go here to read my blog’s Page One review of the book from the tour.) Austin has a little bit of perspective on the event, and I asked him the hard question:

Now that the dust has settled on the CSFF blog tour, I’d be curious to hear how you felt about it.

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