Entries Tagged 'networking' ↓

We defined success in a simple way: I wanted to prove that blogs can organize themselves to send measurable and significant traffic numbers. 

But going in, I didn’t know if the High Calling Blog Tour would generate any traffic at all. Remember, our goal was traffic, not sales. And I measured the most conservative estimate of traffic possible: unique users.

So did it work? Did a simple blog tour increase traffic noticeably?

You bet.

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1. “My focus is on the person, not the technology. And I don’t watch any TV.”
—Phil Gerbyshak

2. “The most important thing is consistency between what you say and who you are. A great blog is just an extension of the person behind it.”
—Steve Farber

3. “A blog is a free sample of your brand.”
—Mike Wagner

4. “When I tell people I have published 160 articles about leadership on the web, they say, ‘Ooooh!’ When I tell them I’m a blogger, they say I’m weird.”
—Kent Blumberg

5. “Do what you love in service to the people who love what you do.”
—Liz Strauss

6. “Having a great experience is not buzz marketing. It’s not citizen word of mouth marketing. It’s not marketing. It’s life. It’s people sharing what they love with other people.”
—David Armano

7. “People talk about what they love. Teenagers in love talk about it. But a jilted teenager will turn on you. Jilted lovers produce ten times the negativity. Never burn relationships.”
—Andy Sernovitz

8. “Are we in competition with each other? It’s not about the links (but we like links). Write it, and share it. Share. There’s nothing new under the sun. Blogging is nothing new at its roots. It’s about relationships.”
—Phil Gerbyshak

9. “You don’t have to answer every comment. Back off. Let people talk to each other.”
—Liz Strauss

10. “Being vulnerable on my site is what makes community.”
—Wendy Piersall

11. “What make makes a good comment? Challenge the thinking and leave the door open for the next comment.”
—Lorelle VanFossen

12. “Stop calling yourself a blogger because that brand has baggage. Blogging is a commodity. Anyone can do it, but not every blogger is successful. If you have a successful blog, then you aren’t just a blogger. You are a successful epublisher. You have a webpage. That’s it.”
—David Armano

13. “To build a brand, do a good job consistently for a long time. That’s it.”
—Andy Sernovitz

14. “It usually takes 18 months to get a blog up and thriving. Don’t be discouraged by two new visitors a day. Two new clicks per day is 700 people per year. You could be developing relationships with each of them, and that’s a helluva a lot of potential.”
—Vernon Lun

15. “It’s easy to know how many seeds are in an apple, but you can never know how many apples are in a seed.”
—Wendy Piersall

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Why should bloggers go to SOBcon07 on May 11? It’s simple.

Because I can’t go and I want to live vicariously through you.

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