May 24th, 2007 — blogging, blogtipping, marketing, thehighcalling.org
First, I need to give another disclaimer about data set. It is too small to draw a lot of conclusions. However, it is large enough to help me develop some future tests for measuring the power of blogs.
That said, here are the two variables that seemed to matter the most in predicting whether a blog would send traffic or not.
May 23rd, 2007 — blogging, blogtipping, thehighcalling.org
Yesterday we talked about what didn’t work. Here’s what worked.
1) Simple recommendations sent the most traffic.
This is the flip side of one factor that didn’t work. Not only did site reviews not harness traffic power, but short simple posts did. Think about that for a moment.
Work smarter, not harder.
May 22nd, 2007 — blogging, marketing, thehighcalling.org
OK, I’ve got good news and bad news. Let’s start with the bad news first shall we? Here’s what didn’t work.
1) The site reviews didn’t seem to affect traffic.
The more bloggers wrote, the less likely they would send traffic.
This was a surprise to me, but it makes sense. Continue reading →
May 21st, 2007 — blogging, marketing, networking, thehighcalling.org
We defined success in a simple way: I wanted to prove that blogs can organize themselves to send measurable and significant traffic numbers.Â
But going in, I didn’t know if the High Calling Blog Tour would generate any traffic at all. Remember, our goal was traffic, not sales. And I measured the most conservative estimate of traffic possible: unique users.
So did it work? Did a simple blog tour increase traffic noticeably?
You bet.
May 17th, 2007 — CSFF, blogging, thehighcalling.org
Yesterday, I started presenting the statistics from our High Calling Blog Tour… I made the audacious claim that I have found a formula for predicting the traffic that a blog can drive through its links. Today, I’m going to build on that foundation a little bit more.
I’ve already posted most of our strategy on the High Calling Blog Tour page. Essentially, I recruited bloggers I knew online to be part of the tour. Start with your friends, right?
May 16th, 2007 — blogging, thehighcalling.org
There’s a lot of talk out there about the currency of the blogosphere. I’ve heard people say it’s comments. I’ve heard people say it’s linking. I’ve heard people say it’s literal sales and ad revenue. I suppose those are all true to some degree, but they miss the point.
A blog is about the audience.
The larger the audience, the more loyal the audience, the more powerful the blog.
One approach to blogging seeks to garner all that power for the blogger. Under this scenario, I would be writing GoodWordEditing.com as nothing less than an earnest attempt to take over the world. (Gee, Brain, what are we going to do tonight?)
Needless to say, I’m not really into world domination. Or market domination. Or any kind of domination. But I am really interested in the collective power of blogs. Is it possible to organize them?
Do you know how many bees it takes to make a jar of honey?
April 23rd, 2007 — blogtipping, faith and work, speculative fiction, thehighcalling.org
Are you making a difference or are you earning a check? That’s the key question we ask readers at one of the sites I edit: TheHighCalling.org. And its something I’d like to think about philosophically for the next few days as part of the High Calling Blog Tour.
We just went live this weekend with our new design, and I have to say I am just pleased as punch that this thing is off the ground.
April 19th, 2007 — blogging, faith and work, faithintheworkplace.com, thehighcalling.org
After a year of hard work, we are finally launching our new and improved TheHighCalling.org. I’ve put together a little social media press release as best I can to help everyone out. Find out more about it at my new page: High Calling Blog Tour.
Obviously, anyone and everyone is invited to participate. You don’t get anything except a whole lot of related link love, and a chance to create some community over the next few days.
Although I have to say that the audio embed is pretty darn cool.
Let me know if you are interested.
March 15th, 2007 — editing, faith and work, publishing, thehighcalling.org
I want you all to know how much I value you—not just as a resource for TheHighCalling.org and FaithInTheWorkplace.com—but as writers and poets and prophets and visionaries who challenge this thing we call church in America to rise up and act more like the Kingdom of God.
Sometimes I know you may feel like I am a hard master with your essays. And a lot of you think I am way too young to be pretending to be a master at all. You’re right.
But listen, this is the task I’ve been given.
January 26th, 2007 — IVP, blogtipping, publishing, thehighcalling.org
Earlier this week, I sent people to Wayne Batson’s promotional video for his fantasy trilogy, The Door Within.
Today my friend Al Hsu, directed me to . . .
Dave Zimmerman’s promotional video for Comic Book Character.
New from HighCallingBlogs.com
