Priming the pump just doesn’t work well in the way that many blog tours are going about it. It may even damage the credibility of the participants by making it easier to see how everybody is saying the same thing.
We don’t want to look like a collection of zombie bloggers, right? Nobody likes zombies.
The possible exception may be the Christian Science Fiction and Fantasy Blog Tour. They like zombies, but that’s not what I mean. They also seem to have created some genre buzz that has legs. Although they promote a specific book or website each month, the tour seems to have created a loose community of bloggers interested in the same topic, rather than the same person.





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